CIRCLES ON THE WATER
Old pond.
A frog jumped into the water.
Splash in the silence.
Basho. 1686.
With us, it's calm.
In conditions of constant stress, a rapidly changing environment, and the enormous pressure of responsibility, some of the most valuable assets in life are calm and stability, control of the situation, and confidence in the future. Peace is the absence of stress, a serene, balanced state of mind, and the lack of anxiety, doubt, worries, and concerns.
The concept of "circles on the water" is the aesthetic apogee of the definition of "calm". Peacefully diverging circles on the serene surface of the water interact with the inner "I" in a state of balance with the outside world, the highest form of serenity.
Associative and visual row
Rocada med / Дентал Салон 2024
19000x10000 mm. + 8000x4000 mm.(222 sq.m.)
Moscow, Russia
Exhibition booth pattern based on an idea and logo
VISUALIZATION
“Circles on the water” zone
In this zone, the visitor is invited to touch serenity and feel the concept of the stand.
The zone consists of two components - a table on which paper boats are located and a "pond-bench" filled with water. The visitor writes down his experiences on paper, then lowers the finished boat into the slowly circulating water as if releasing his stress and entering a calm state.